Templates in Google Docs

Sanat Rath’s case study on Google Docs templates details the redesign and enhancement of template offerings within Google Docs, Slides, and Sheets. Faced with outdated and hard-to-find templates, Rath co-directed a visual design overhaul, leading to the creation of fresh, responsive templates integrated directly into the editors. Despite technical constraints, the project significantly improved user engagement, increasing document creation from templates from 1% to 14% and boosting 28-day active usage of Google Docs by 40%.